Boudicca Christmas tree installation at the V&A - Xmas 2007

Christmas tree installation for Boudicca
V&A Museum, Kensington, London

Boudicca is a London based fashion house, specialising in womenswear. As an honoured guest member of the Haute Couture, they regularly show at Haute Couture fashion week in Paris.

In 2007 Boudicca was invited to design the Christmas tree at the Victoria & Albert Museum, a highly respected privilege among British designers. The Boudicca team contacted gems studio with an unusual brief of highly intricate detail. Inspiration for the tree came from a morphing of images of victorian dolls, masks, robotics and Hans Christian Anderson's "The Little Match Girl".

Shown left, is final installation at the V&A, showing the minute figure atop the 6 metre tree. Avant-garde in nature, the tree was coupled with sound and aroma technology, creating an impressive installation which remained in place throughout the Xmas season of 2007.

For more details or an informal consultation:

call Ashley Backhouse on 020 7017 1952 or e-mail info@gems-studio.com

telephone: +44 (0) 20 7017 1952
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